Train the Trainer Part 4: Sell Your Course

We don't need to tell you how important social media has become in the world of marketing and the power it wields over the decisions people make about the products they buy, the programs they watch, and even the courses they take.

You know the potential social media has to help spread the word about your brand and the courses you create.

If you are confused about how the different social media platforms work and what to post on each one of them, just download our Instructor Course Marketing eBook where we break down each platform and its purpose. 

Still a little confused? 

Take a look at the following examples. These are sample posts you can emulate or learn from for Instagram, Facebook, Twitter, and LinkedIn.

Instagram sample post:

PS, this is only the 1st slide in the carousel

Corresponding Instagram caption:

Seeing patients with headaches have you confused??

Unsure about how to differentiate between common headache conditions? Or more specifically - not sure how to identify if it's a cervicogenic headache?

Join Trudy Rebbeck, a clinician who specializes in the assessment and management of complex upper cervical spine and head conditions, in this evidence-informed course 'Differential Diagnosis of Headache - Focus on Cervicogenic Headache.'

Brought to you by the Orthopaedic Division of the Canadian Physiotherapy Association (@orthodivcpa), this course will:

👍 Broaden your knowledge about how to differentiate common headache conditions using a clinical reasoning framework and complex cases
👍 Show you how to assess key impairments associated with cervicogenic headache
👍 Provide targeted treatments to improve headache outcomes

#Embodia #Physiotherapy #PhysicalTherapy #Physiotherapist #PhysicalTherapist #CanadianPhysiotherapyAssociation#Orthopaedics #Headache #HeadacheSpecialist #CervicogenicHeadache

Tips for Instagram:

• Your post can be composed of one image or more (called a carousel, which can include up to 10 images or videos), or a video (reel format)
• Don't forget to add hashtags for every Instagram post you upload, this will allow you to reach a wider audience who don't follow you (yet!) We recommend using 10-12 hashtags per post
• Use a consistent tone of voice (you might try a few different tones at the beginning until you find the one that your target audience engages with the most, and that's completely fine!)
• Don't forget to tag our Instagram account if you're posting about your course or webinar that's hosted on Embodia, we will reshare your post on our stories!
• If you don't have a website, you can create an account on lnk.bio or linktr.ee or any other similar platform that allows you to list your courses, blogs, webinars, events, etc. for free or for a minimal subscription. And then you can add the link to your Instagram bio so that you can redirect users to that link every time you post about something. For example, if you posted about your course, it's important to include a call to action at the end of your caption, which could be 'Check the link in our bio for course info'
• Feel free to add a question at the end of your caption to further engage the audience reading your post

Facebook sample post

On Facebook, you can decide whether you want to post an image alone, an image with text (similar to a caption on Instagram), a video, or you can even run polls!

You should test out the types of posts you would like to use, and depending on your followers' engagement, you can decide which post types to use most frequently. 

One important thing to note, on Facebook, you can add a link in your text, and a preview of this link would automatically appear - so you might end up only posting text and the referred link (e.g. it could be your course link on Embodia). Below is an example:

Tips for Facebook:

• User a consistent tone
• We recommend the use of 2-3 hashtags per post (do not confuse the number of hashtags with that of Instagram!)
• Post frequently, this will increase the chance that Facebook's algorithm matches your content to an audience that finds it meaningful. But, if you realize that posting 4 times per week is getting you fewer engagement rates than posting twice, then you should go for posting twice instead!
• When posting about your course/webinar, don't forget to add the relevant link to that page, so that users can immediately be redirected to that page when they click on it

Twitter sample post:

Twitter has a character limit of 280 characters per tweet, so you cannot exceed that unless you're signed up to Twitter Blue, only then you will have a 10,000-character limit. So you should keep your tweet short and straight to the point unless it's a thread!

Also, do not forget to add 1-2 hashtags in your tweet on the most popular keywords found in your content to be able to reach a wider audience that does not follow your account.

Tips for Twitter:

• Limit your hashtags to 1-2 per tweet
• Include links in your tweet if you're talking about your course/webinar, because Twitter will automatically show a preview of that page
• Use a consistent tone of voice, that could be friendly and conversational on Twitter
• You can try different types of posts to see what will work best for you (text, image, video, GIF...)

LinkedIn sample post:

Tips for LinkedIn:

• It's recommended to add around 3 hashtags to your LinkedIn post
• Use a consistent tone; on LinkedIn, your tone should be more professional
• Don't add big bulks of text. Instead, add spacing between each sentence so that it's easier to read, and whenever possible add bullet points for listing
• You can try adding questions at the end of your paragraph to engage your audience
• Do not forget to add the link to your course page! The link will be previewed on LinkedIn
  
  

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Last by not least, do not look for a one-size-fits-all solution across all social media platforms, because every one of them serves its own purpose and targets a different audience. After testing out some social media channels, you might arrive at the conclusion that a certain platform is not used by your audience and therefore is not relevant for you to use.