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Transitioning to Telerehabilitation in the Age of Coronavirus: Top Tips for Marketing Your Telerehab Practice Right Now

Introduction

The cold, it's coming. The second wave of COVID-19, it's here (third if you're in the U.S.A. but no one's judging). Telerehabilitation, it's here to stay (for at least as long as COVID is here). So When will COVID-19 end? 

 

When Will COVID-19 End?

The Future of Telerehab

Did you use telerehabilitation for your healthcare or physiotherapy practice during the first wave? Or did you just wait it out in the hopes that it would go away? Every day it is becoming overwhelmingly clear that we will all continue our abusive relationship with COVID-19 over the next few, dare I say it, years. And so just as the coronavirus has clearly established itself in our lives and our hearts, telerehabilitation should do the same. Here is a fun Nature article, 'How the Pandemic May Play Out in 2021 and Beyond', about scientists' predictions for the coronavirus for the next few months and yes, years (spoiler alert, it's here to stay).

But back to telerehab, the Canadian Physiotherapy Association (CPA) is on board!

 

Here is the CPA's Position on Telerehabilitation 

"Canadians have access to physiotherapy services, both intake assessments and subsequent treatments, via telemedicine, telerehabilitation, or virtual delivery modes. This would enable continued access/prevent service interruption for those who are situated in rural and remote settings, as well as for those in quarantine or where social distancing measures have been enacted or recommended." 

Take a look at their site for more on their position, top tips for offering telerehabilitation as well as some useful resources. 

 

But Insurance Companies Won't Cover It!

At long last, virtual therapy insurance is now available. Here is a document from the CPA listing the health benefits insurers that cover virtual therapy. 

 

It's Time to Keep up or Get Left Behind

We understand that stepping out of your comfort zone is not easy, oftentimes more so if you've been doing things the same way for decades. Here is a quote from Oprah (maybe) that we hope may help you feel more confident about adapting to telerehab. 

 

“The greatest discovery of all time is that a person can change his future
by merely changing his attitude.”

 

And of course, after reading that you are now inspired and gun-ho for the world of telerehab. But where do you start? Well, below are 4 fantastic tips from Growth Marketing Specialist Julian D'Angelo

Before getting to Julian's tips, check out a free snippet from Episode 6 with Julian D’Angelo, Anthony Barone, and Rick Lau from our series PT Together:

 

Click Here for the Full Course 

 

Strategies to Market Your Telerehabilitation Practice

There are several effective strategies you can take to engage both your current customer list and new patients to effectively offer them telerehab as a service: 

  1. Marketing: The most effective group to whom you should market your new telerehab services is your current customer base. Let them know your services are shifting to adapt to our current situation. 

    • The most immediate and effective way to do this is through your email list. You will want to invest time in crafting the right message. It is important to be both authentic and relevant in how you speak to your clients. 

    • You can also market to your own customers through retargeting. Facebook is one of the best platforms to set up an effective retargeting strategy and serve ads to a customer list.

  2. Education: Educate your patients on why Telerehab works. The problems they came to you solve have not gone away - but they may need reassurance as to why telerehab works. Many people are on high alert for businesses to potentially take advantage of customers, so share scientific studies, testimonials, and any other content you can either find or create to demonstrate the legitimacy of telerehab. 

    • You can write a blog about the proven effectiveness of telerehab

    • Create low budget explainer videos with your phone at home.

  3. Build Trust with Free Trials: Take the risk out of it for your customers by offering a free, 30-minute telerehab session for both new and current clients. It will build trust and quickly demonstrate the efficacy of telerehab. 

    • You can also use this as an attractive offer for new prospective patients. You can create a landing page that describes your new service in detail - then integrate your patient booking system into the page to schedule your 1-1 telerehab assessment session (if it’s a current client, you can give them a free treatment session).

    • You can use the Embodia to have your clients schedule and meet for a telerehab session.

  4. Advertising: The best customers are the ones already looking for you. Use advertising platforms like Google Ads to market your telerehab services.

    • You can serve an ad to people searching “lower back pain” on Google, offering telerehab as a solution. Over 250,000 people enter this keyword into Google each month on average.

    • The term “teletherapy” is now being searched 800% more as of March 2020. 

If any of that made that very bright lightbulb turn on above your head and now your head hurts from all that illumination but you're still hungry for more knowledge, be sure to check out Episode 6 with Julian D’Angelo, Anthony Barone, and Rick Lau from our series PT Together: Recordings from the Webinar Series.

Click Here to Learn More 

If you've already watched it, here are some more useful online physiotherapy courses and online healthcare practitioner courses from Embodia.

More Goodies

  1. Telerehabilitation on Embodia
    • Embodia offers telerehabilitation services, this course will guide you through the telerehabilitation features available on Embodia.

  2. Telerehab Assessments
    •  A live telerehab experience completing a spinal and peripheral assessment to assist you in the transition to telerehab.

  3. Second Wave Preparedness for Clinicians 
    • A course to help you develop a practical strategy to help you be prepared for whatever this pandemic throws at you. This course will educate you on how virtual care can be a viable strategy in your contingency plan.

  4. Telerehabilitation 101: Assessment and Treatment skills for Online Success
    • Learn how global movement and exercise can be assessed, taught and applied in a telerehabilitation setting.

Of course, those are not the only courses we offer on telerehab. Click here to check out our full collection of online healthcare practitioner courses on telerehab. Keep checking back as the collection updates regularly.

In the meantime, keep on riding the wave ~

 

Julian D'Angelo

Growth Marketing Specialist

Julian is an experienced growth marketer with proven results in implementing both strategic and tactical digital marketing campaigns. He's worked with start-ups, SMEs, Saas products, and publicly traded companies.

His objective as a growth marketer is to build his clients an omnichannel growth engine that results in predictable inputs and outputs to achieve their organizations' KPIs.

 

Rick Lau

Healthcare Entrepreneur

Has built three 10 million dollar healthcare businesses over the past 15 years including a network of 127 clinics with over 1400 employees. He is one of the most sought-after mentors for clinic owners in Canada and the USA where he helps owners double, triple, and even quadruple their revenue while having more freedom than they ever thought possible.

Rick also hosts the largest clinic owner business summit in Canada, ACCELERATE LIVE. Sold out early to a hungry crowd of 300+clinic owners, Rick delivered cutting-edge keynote speeches alongside 19 other 7-figure health business owners.

Follow me on Instagram @thericklau

Anthony Barone

CPA, CA, LPA Partner, Audit & Accounting at Baker Tilly WM LLP

Anthony Barone is a partner at Baker Tilly WM LLP with a focus on owner-managed enterprises. He was formerly a partner at Goodman & Associates LLP, a mid-sized firm located in Toronto, focusing on audit and taxation for small and mid-sized companies. Anthony was also a senior manager in the GTA Consumer and Industrial Markets Audit Practice at KPMG LLP, where he spent 9 years specializing in industrial markets clients, including multiple domestic and foreign automotive part manufacturers.

Anthony has a wide range of experience working with clients in various industries and has serviced both large and small public companies and owner-managed businesses.

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Blog content writer: Julian D'Angelo (1-4)
Blog writer, editor: Nataliya Zlotnikov

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