Fireside Chat: Launching Your Dream Niche Service
Fireside Chat: Launching Your Dream Niche Service
This course includes
The instructors
Why Tune In?
Ever thought about carving out your own niche in healthcare but felt overwhelmed by where to start? Join Olivia and Kregg as they share their personal journeys—from the spark of an idea to launching thriving niche services. This isn’t a formal course; it’s a relaxed conversation over a virtual cup of coffee, filled with real stories, practical insights, and a few laughs along the way.
What We’ll Chat About
- The Power of a Niche: Why focusing on a specialized area can reignite your passion and set you apart.
- Starting from Scratch: How to take that initial idea and turn it into a service people actually want.
- Overcoming Hurdles: The challenges we faced and how we navigated them (spoiler: there were some unexpected bumps!).
- Marketing Made Simple: Effective strategies to get the word out without feeling salesy.
- Lessons Learned: What we wish we knew before we started—and how you can avoid our mistakes.
Who Should Listen?
This chat is for anyone in the healthcare field—whether you're a physiotherapist, occupational therapist, or another allied health professional—who's curious about specializing and building a service that truly resonates with your community. If you're in the early stages of planning or just exploring the idea, this conversation is for you.
The instructors
BScPT, CWCE, CredMDT
Kregg has been a registered physical therapist since 1995. Over the years, his caseload has evolved from exclusively orthopedic care to a blend of orthopedic and vestibular rehabilitation. With this background, he has established a strong reputation in concussion management, having treated athletes in the NFL, CFL, collegiate ranks, WHL, high school athletics, and the dedicated weekend warrior.
In 1998, he completed his first course in vestibular rehabilitation. In 2008, he fulfilled all requirements of the Vestibular Rehabilitation: A Competency-Based Course at Emory University in Atlanta, Georgia. Since then, he has pursued extensive continuing education throughout North America in orthopedics, traumatic brain injury, and vestibular therapy. In 2025, he earned the designation of Advanced Vestibular Physical Therapist (AVPT) through the University of Pittsburgh.
Given his commitment to ongoing education and evidence-based practice, Kregg has been invited to teach weekend courses and present at conferences throughout North America and Europe. He looks forward to sharing what he has learned over the years to help other clinicians achieve better outcomes in less time.
In 2010, Kregg founded North 49 Physical Therapy and the North 49 Balance & Dizziness Centre in his hometown of Saskatoon, Saskatchewan. What began as a single-clinician practice has grown to a team of six physical therapists, with more than half of the clinic’s caseload consisting of patients with dizziness and balance disorders. The clinic collaborates closely with a trusted network of consultants, including specialists in otolaryngology, neurology, neuro-ophthalmology, audiology, occupational therapy, psychology, and neuropsychology.
Too many people live with dizziness unnecessarily, and Kregg’s goal is to help change that.
DPT, BComm, BA
Olivia Turgeon completed her Doctor of Physiotherapy degree in 2019 and has since worked in both Australia and Canada. Drawing from both healthcare systems, she integrates diverse knowledge and specialized training to provide expert, evidence-based pelvic health services. She specializes in women’s pelvic health, pelvic pain conditions, birth preparation and pre and postnatal care. In 2024, Olivia accomplished her dream of opening a pelvic health-focused physiotherapy and wellness clinic. Her vision was to create a space dedicated to pelvic health while embracing a multidisciplinary approach. Since opening the clinic in October 2024, her team has expanded to include five pelvic health physiotherapists, a chiropractor, an osteopath, two acupuncturists, a registered massage therapist, an athletic therapist, a kinesiologist, a naturopathic doctor, and multiple yoga and Pilates instructors.
Olivia is passionate about fostering a strong sense of community, bringing people together through education, connection, and shared experiences to receive evidence-based patient centered care. Her clinic is designed to be more than just a treatment space—it’s a place for individuals to feel supported and empowered throughout their personal healthcare journey.
Material included in this course
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From Idea to Impact: Launching Your Dream Niche Service
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Welcome and Resources
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Full presentation
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Feedback
Is a certificate of completion included with this course?
Once you have completed the course, a certificate of completion (including learning hours and course information) will be generated. You can download this certificate at any time. To learn more about course certificates on Embodia please visit this guide.
This can be used for continuing education credits, depending on your professional college or association. If this course has been approved for CEUs in specific jurisdictions, it will be noted on the course page and CEU information may be added to your course certificate. Please read this guide for more information.
Why is this course only available to Embodia Members?
This course is included as part of an Embodia Membership, which gives you access to a growing library of evidence-informed courses, tools, and clinical resources - all in one place.
Rather than purchasing this course individually, Embodia Members can watch it (and many others) as part of their membership, making it easier and more affordable to continue learning, stay current, and support their clinical practice.
If you’re not yet a member, you can explore membership options and unlock this course - plus hundreds of hours of additional education - by joining Embodia.