3M: Marketing Your Skills to Your Patients, Your Clinic Owner and Your Referral Sources

3M: Marketing Your Skills to Your Patients, Your Clinic Owner and Your Referral Sources

CA$249.00

This course includes

4:53:08 of Course Material (View)
Lifetime access after purchase

The instructors

Darryl Yardley (View bio)

Course Description:

Sometimes going back to the basics is what it takes to really grow your practice! 

This course is designed to teach you how to position yourself in your current practice or community as a pelvic health practitioner, understanding and maximizing your referral sources.  

There are FREE marketing resources offered upon completion.  

You will be taught how to increase your revenues by 20% with practical strategies.  You are guaranteed to generate at least 2 new patients from this course.  

You will also be taught how to improve your patient retention.

These are often the key building blocks that are missing in practice that can stop practitioners from getting to the next level.

Whether you are an internal or externally-based pelvic health practitioner, the basic tools of assessment, screening for mechanical pain, and utilizing your patient resources fully will be reviewed and expanded upon in this course.  

Objectives:

Upon completion of this course, the participant will understand:

  1. How to demonstrate to your colleagues/referral sources that pelvic health is the missing link to every orthopaedic practice
  2. How to measure your worth and talk up your value with your clinic owner
  3. How to get buy-in from other physiotherapists and health care providers
  4. How to generate better referral sources and attract new patients
  5. Killer strategies to deliver value to potential new referral sources and patients

About the Instructor

Darryl Yardley (PT, FCAMPT) is currently the Director of Quality, Risk and Therapy Services at the Brant Community Health System. He is the past chair of the Private Practice Division of the Canadian Physiotherapy Association. He is a consultant with orthopaedic and neurosurgeons and has a special interest in hip and spine. He is a co-author of, Diagnosis and Management of Femoroacetabular Impingement: An Evidence-Based Approach – Chapter: ‘Evidence for Rehabilitation After FAI Surgery: A guide to Postsurgical Rehabilitation and Supporting Evidence.’ Darryl is the professor of the Business and Entrepreneurship in Physical Therapy course at Western University. He also lectures at McMaster, University of Toronto and Queen's on business and practice management topics. Darryl is the founder of Mentorship Bootcamp - offering the business training and career mentorship to succeed in today’s competitive market. He consults with many clinic owners to grow their business, and develop the business-acumen of their therapists. He is the co-founder of EnCORE Research, and a partner of the Pelvic Health Research Collaborative. He is the co-founder of Entry to Practice Essentials, the first Canadian PCE study guide.

What 3M Students Have Said:

"I found the 3M course quite helpful from a review standpoint for the mechanical assessment but more importantly, I feel better able to discern LBP or hip pain from a true PF dysfunction. And the module on SIJ “dysfunction” was also quite helpful as this is something that I have struggled with – clients with positive SIJ pain provocation tests but then what? 

Another thing I found especially helpful was how you pointed out that we need to be careful not to pathologize the PF. I think this is something I would have tended to do in my pain clients (either pelvic pain or hip or LBP) now that I have this knowledge however I need to step back and approach the PF like any other muscle group that might be a contributing factor to LBP or hip pain.

I think that is the most important thing I took from that course and I am trying to keep it in mind with all of my clients – not just the pelvic clients. I have been making a concerted effort in the past year to improve clients’ self-efficacy and I believe this plays into that."

-Nicole Pasut, PT, MPT, BHK

The instructors
Darryl Yardley
PT, B.Kin (Hons), M.Sc.(PT), M.Cl.Sc.(Manip), FCAMPT

Darryl is currently the Director of Quality, Risk and Therapy Services at the Brant Community Health System. He is the past chair of the Private Practice Division of the Canadian Physiotherapy Association. He is a consultant with orthopaedic and neurosurgeons and has a special interest in hip and spine. He is a co-author of, Diagnosis and Management of Femoroacetabular Impingement: An Evidence-Based Approach – Chapter: ‘Evidence for Rehabilitation After FAI Surgery: A guide to Postsurgical Rehabilitation and Supporting Evidence.’ Darryl is the professor of the Business and Entrepreneurship in Physical Therapy course at Western University.

He also lectures at McMaster, University of Toronto and Queen's on business and practice management topics. Darryl is the founder of Mentorship Bootcamp - offering the business training and career mentorship to succeed in today’s competitive market. He consults with many clinic owners to grow their business, and develop the business-acumen of their therapists. He is the co-founder of EnCORE Research, and a partner of the Pelvic Health Research Collaborative. He is the co-founder of Entry to Practice Essentials, the first Canadian PCE study guide.

Course Primer

Welcome to the Course

Audience Questions

What Are You Experiencing?

Critical Thinking

Feedback

Hip Treatment

Understanding FAI

The Mechanics of FAI

Osteoarthritis and Labral Issues

Hypermobility Part 1

Hypermobility Part 2

Standardization

Assessment

Quiz - Hip Treatment

Feedback

Theories and Research

Muscle Function: Theory

Research and Referral Patterns

Do We Need to Change Our Practice?

Quiz - Theories and Research

Feedback

Practical

Hip Overview

Internal and External Rotation

Loaded Rotation

Eccentric Hip Flexion

Quiz - Practical

Feedback

Business Practices

What's Best for the Patient

The Patient Journey

Performance Metrics

Promoters

Patient Dropoff

Care Plans

PVA

Case Example

Recap

Quiz - Business Practices

Feedback

Marketing Tools

PVA Continued

Marketing Hacks

Winback Calls and Ads

Discovery Calls and Reputation

Referral Sources

Advertising and Social Media

Quiz - Marketing Tools

Feedback

Conclusion

Clinical Excellence

Knowledge Bombs

Quiz - Conclusion

Feedback

Back